MC2 WIT is a decentralized team of expert linguists, IT professionals, and digital strategists. We localize with cultural fluency and deliver with technological finesse-so your message lands, wherever it goes.

AI

Let’s Talk about AI

Fake creates reality. Have you heard of “Love at First Wag”? This trend originated with AI-generated videos in which pets from animal shelters picked their future families at special events. It’s cute, but horrible for handicapped or older pets who are repeatedly rejected by the people they choose. Years ago, we believed that AI translation […]

Our Vision for When to Use AI.

Our usage of AI has been meticulously planned and constantly evolves. We always use AI to: – Find more information about your products and services, terminology, competitors, audience, etc. – Find the best apps on the market to extract content from your files in various formats, such as InDesign, AutoCAD, Premiere, and Captivate, so we […]

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AI Successes

Machine translation works well for some languages, but not for others. When AI is appropriate: – Very common languages. – Very common subjects. – Profusion of legacy translations. – Low cost budgets.

When AI is a no no

Languages Not (Yet) Fitted for AI: – Less common languages or dialects, as there is not enough parallel data to train AI. Ex: some African, Oceanic and Southeast Asian languages. – Highly regionalized languages. Ex: various flavors of Arabic. – Agglutinative languages, which attach prefixes and suffixes to a root word. Ex: Greenlandic. – Tonal and context-dependent […]